footnotes¹

Attention, Preference, and the Hyperice Experiment

What I learned about the NFL and category education

Oct 21 • 

Thomas Cooperrider

2

Looking Sideways

Trying on other lives and coming back to your own

Oct 7 • 

Thomas Cooperrider

3

September 2025

Noses In, Fingers Out

A short map of board governance and boundary keeping; lessons learned the slow way

Sep 18 • 

Thomas Cooperrider

2

Shipping a Car in "Tech Platform" America

Brokers, Delays, and the Illusion of Choice

Sep 3 • 

Thomas Cooperrider

2

August 2025

In the Liminal

A ledger of the in-between

Aug 20 • 

Thomas Cooperrider

5

The Playlist

Music made to fit the room

Aug 13 • 

Thomas Cooperrider

2

Your First 100 Days

Lessons from the Beer Game

Aug 7 • 

Thomas Cooperrider

3

July 2025

Mind the Dip

J-Curves are everywhere, and have never been more relevant

Jul 30 • 

Thomas Cooperrider

High Tides and Handshakes

On Marking Milestones

Jul 24 • 

Thomas Cooperrider

2

A Crisis, but with Jazz

Fertilizer, scooters, ride-shares, and the fine art of surviving your own mess

Jul 15 • 

Thomas Cooperrider

3

On Good Taste

Lessons in discernment from wedding planning, Rick Rubin, and other experts

Jul 8 • 

Thomas Cooperrider

3

Revenge of the Blue Books

AI won’t kill school. But bad leadership might.

Jul 1 • 

Thomas Cooperrider

2